Many businesses have used Email marketing to
create and build a successful business. It can be an effective way to keep up
with customers and keep them informed about special deals, new products and
even to let them know about new and exciting things about your business that
may interest them. This article can help you make sure your email campaign is a
success.
Offer a coupon to customers who sign up for
your marketing email list. Put a form on your website where customers can sign
up and set the form to email automatically new customers a coupon when they
submit the form. This encourages customers to agree to allow you to send them
marketing materials so that you won't be accused of sending out spam.
Always seek permission before sending
marketing emails to potential customers. Sending unsolicited emails will
quickly have you labeled a spammer. Getting permission to send your messages
doesn't have to be hard; offer something valuable to your customers in exchange
for the ability to email them, such as a discount, coupon, or other sign-up
incentive.
Follow up with contacts you meet at trade
shows. Collect people's phone numbers when they stop by your table and call
them within a couple of weeks of meeting them. Use the follow-up call to check
in with your contact and ask him if he would like to receive your marketing
newsletter by email.
To get people to opt-in and give permission
for you to send email marketing messages to them, offer an incentive. Offer a
discount or a coupon on one of your products or services. Include a whitepaper
or newsletter about your niche or market. Give your prospect something in
return for access to their inbox.
Before sending out emails to your
subscribers, try to let them know what you will be sending them and how often
they can expect to hear from you. This way, they know when to expect your email
and they can prevent it from getting automatically sent to their spam folder.
Provide your customers with useful tips or
information in each marketing newsletter. Think of the newsletter as an
opportunity to demonstrate your expertise in your field. Your customers will
trust you more when they see how much you know and will be more likely to buy
products or services from you.
Maximize the results of your email marketing
by encouraging your readers to respond to every email. Always read and reply to
these emails immediately. Building a personal relationship with each of your
readers is the best way to convert them into loyal customers. This is also a
good way to get more specific feedback on the success of your efforts.
As you already know, email marketing can be a
very useful way to interact with customer. You can offer special deals, new
products and keep them up to date on all of the exciting things happening in
your business. The above article can help you make sure that your email
marketing strategies accomplish all of those goals.