Many businesses have used Email marketing to
create and build a successful business. It can be an effective way to keep up
with customers and keep them informed about special deals, new products and
even to let them know about new and exciting things about your business that
may interest them. This article can help you make sure your email campaign is a
success.
Offer a coupon to customers who sign up for
your marketing email list. Put a form on your website where customers can sign
up and set the form to email automatically new customers a coupon when they
submit the form. This encourages customers to agree to allow you to send them
marketing materials so that you won't be accused of sending out spam.
Always seek permission before sending
marketing emails to potential customers. Sending unsolicited emails will
quickly have you labeled a spammer. Getting permission to send your messages
doesn't have to be hard; offer something valuable to your customers in exchange
for the ability to email them, such as a discount, coupon, or other sign-up
incentive.
Follow up with contacts you meet at trade
shows. Collect people's phone numbers when they stop by your table and call
them within a couple of weeks of meeting them. Use the follow-up call to check
in with your contact and ask him if he would like to receive your marketing
newsletter by email.